Luis Benitez has over two decades of exemplary experience as a leader in the outdoor industry. Luis' expertise in organizational development has been instrumental in transforming various entities, from startups to established industry players, into thriving organizations. Luis has been a steadfast advocate for the outdoor recreation industry, lobbying for policies that support job creation, infrastructure development, and the protection of public lands. Moreover, Luis' passion for outdoor recreation has transcended his professional career, making him a branded figure within the industry.