Paolo Mottola is REI's Divisional Vice President of Brand Marketing, leading campaigns and events, advertising, social media, influencer marketing, partnerships, films, podcasts, and branded editorial. He has served in creative and marketing leadership roles for REI's most renowned, Cannes Lions-winning campaigns, Opt Outside and Force of Nature. His brand and agency communications work includes Microsoft, Samsung, U.S. Army, and Eddie Bauer. He is an alumnus and sr. affiliate faculty at the Communications Leadership graduate program at the University of Washington and studied journalism at Western Washington University.