FRIDAY, MAY 30
Denver Public Library
DENVER ART MUSEUM
Invisible City
7:45am - 8:45am
Denver Public Library - Outdoor Courtyard
REGISTRATION & BREAKFASt
Welcome Address:
Dr. Carrie Besnette Hauser
CEO, Trust for Public Land
9:00AM – 10:00AM
Denver Art Museum - Sturm Grand Pavilion
Our Shared Mission: Getting Everyone Outside
inspiration & vision
Robin Thurston
Founder & CEO
Outside Interactive, Inc.
Albert Lin
National Geographic Explorer, TV Host, Scientist
Building a More Resilient Outdoor Industry:
A Conversation with Mary Beth Laughton
Mary Beth Laughton
President & CEO
REI Co-op
Moderated by
luis benitez
VP Global Government Affairs Lululemon
10:15am - 11:10am
Denver PUBLIC LIBRARY - PARKVIEW
Unpacking the Running Boom
dan sheridan
CEO
Brooks
des linden
Boston Marathon Champion, Podcaster, Author
Moderated by
Kevin Sintumuang
Editorial Director
Outside Magazine
10:15am - 11:10am
Denver ART MUSEUM - STURM PAVILION
The New OUTDOOR Consumers
Caroline Brown
Global Brand President
The North Face
Kent Ebersole
President
Outdoor Industry Association
11:25am - 12:20pm
Denver Public Library - Parkview
The Startup Playbook: Innovative brands fueling growth in outdoor markets
Alyssa Ravasio
Founder & CEO
Hipcamp
eric min
Co-Founder & CEO
Zwift
ryan decker
Vice President of Strategy & Brand
Scout Motors
Moderated by
jacob ward
Technology Journalist
11:25am - 12:20pm
Denver Art Museum - Sturm Grand Pavilion
Pop Culture, Policy & Partnerships:
Deal-Making that Moves the Masses
Mike de la Rocha
Co-Founder
Revolve Impact & Tepito Coffee
Wynter Mitchell-Rohrbaugh
Digital Brand Strategy Consultant
Two Eighty Six Productions
Joey Montoya
Founder, Creative Director & CEO
Urban Native Era
Paolo Mottola
Divisional VP of Brand Marketing
REI Co-op
Moderated by
luis benitez
VP Global Government Affairs Lululemon
12:50pm - 1:45pm
Denver PUBLIC LIBRARY - PARKVIEW
Lunch and Learn
Breaking The Mold: Inside the Powder Mountain Experiment
reed hastings
Co-Founder of Netflix
CEO of Powder Mountain
alex zhang
Chief Creative Officer
Powder Mountain
Moderated by
dhani jones
NFL Linebacker, TV Host, Entrepreneur
2:00pm - 3:00pm
Denver Public Library - Parkview
The State Solution: Meet the Bipartisan OREC Directors Leading the Way on Conservation, Access, and Economic Development
jason curry
Director
Utah Division of Outdoor Recreation
Maribel Castañeda
Manager
Confluence of States
Karina Armijo
Director
New Mexico Outdoor Recreation Division
Nathan Reigner
Director
Pennsylvania Office of Outdoor Recreation
Moderated by
CONOR HALL
Director
Colorado Office of Outdoor Recreation Industry
2:00pm - 3:00pm
Denver ART MUSEUM - STURM PAVILION
People × Place: How Storytelling is Fueling Arkansas Tourism & Brand Strategy
Dawn Olivieri
Actress and Entrepreneur
Dalaney Thomas
Director of Tourism for the Arkansas Department of Parks, Heritage and Tourism
Moderated by
sam moulton
VP Creative Solutions & Strategy
Outside Interactive, Inc.
2:00pm - 3:00pm
Denver Public Library - Upstairs Breakout Room (2nd Floor)
Workshop
Mobilizing the Online Generation
With Viral Climate Creator & Storyteller Lauren Bash
lauren bash
Climate Creator & Storyteller
Lauren Bash (@ReLauren) uses her social channels to captivate the online generations undergoing an awakening around our global climate crisis. Join her to learn how you can co-create effective storytelling campaigns with young people looking for ways to turn their passion into tangible action.
3:15pm - 4:15pm
Denver Public Library - Parkview
Trash to Treasure: Innovation, Style, and the Challenge of Sustainable Outdoor Gear
Patrik frisk
CEO
Reju
Nicole McLaughlin
Multidisciplinary Designer
nicks ericSson
CMO
KEEN Footwear
Moderated by
anne wiper
CEO
Textile Innovation Engine
3:15pm - 4:15pm
Denver Public Library - Upstairs Breakout Room (2nd Floor)
Workshop
Building Your Relevance Engine: Digital Strategies to be on Trend with the Pop Culture Zeitgeist
Led by
Wynter Mitchell-Rohrbaugh
Digital Brand Strategy Consultant
Two Eighty Six Productions
In such a noisy media environment, even the most creative campaigns often fail to make an impact. Sought-after digital strategist Wynter Mitchell-Rohrbaugh shares the tools and approaches she leverages to get brand messaging into the mainstream conversation.
3:15pm - 4:15pm
Denver Art Museum - Sturm Grand Pavilion
The Outdoor Workforce: Company Culture, Recruitment, and the Future of Our Industry
donna carpenter
Owner of Burton & Chair of the Board
Kenji Haroutunian
Organizational Consultant & Event Strategist
James Edward Mills
Journalist, Photographer, Filmmaker
Moderated by
ali carr
Founder & CEO
Basecamp Outdoor
4:30pm - 5:30pm
Denver Public Library - Parkview
Common Ground: Shaping Public Lands Policy in a Divided Government
Dr. Carrie Besnette Hauser
President & CEO
Trust for Public Land
John Hickenlooper
U.S. Senator for Colorado
Moderated by
Jessica Wahl Turner
President
Outdoor Recreation Roundtable
5:30pm - 6:30pm
Denver Public Library - Outdoor Courtyard
Happy Hour
8:00pm - 11:00pm
Invisible City
Outside Summit AfterParty
with DJ Rich Cacao
RSVP required. Link found in your confirmation email from Outside and Events.com 
James Andrews
AKA DJ Rich Cacao
Cultural Strategist, Entrepreneur, and Storyteller
saturday, MAY 31
10:00am - 11:00am
Art Hotel Lobby
Networking meetup
AI / Tech / Culture
hosted by
James Andrews
Cultural Strategist, Entrepreneur, Storyteller
Wynter Mitchell-Rohrbaugh
Digital Brand Strategy Consultant
Two Eighty Six Productions
Jacob Ward
Technology Journalist
1:00pm - 10:00pm
Civic Center Park
See the full lineup of music, speakers, and films here Exclusive Summit Lounge at the McNichols Civic Center Building
sunday, June 1
10:00am - 11:00am
Art Hotel Lobby
Networking meetup
Let's talk tariffs
hosted by
conor hall
Director, Colorado Office of Outdoor Recreation Industry
Outdoor recreation roundtable
1:00pm - 10:00pm
Civic Center Park
See the full lineup of music, speakers, and films here Exclusive Summit Lounge at the McNichols Civic Center Building
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