Boman “Bo” Farrer (he/him) is the Senior Director of Marketing at Kodiak, the breakfast brand feeding epic days and wilder lives. Leading product and brand marketing, Bo built Kodiak’s digital advertising program and also launched the brand’s athlete program, working with the best of the best in the outdoor and adventure space. Bo also leads Kodiak’s “Keep It Wild” campaign, raising awareness and educating consumers on the importance of land conservation and bear preservation. The “Keep It Wild” program is closely tied to Kodiak’s Chief Brand Officer, Zac Efron.

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