John John Florence, a three-time World Surf League Champion (2016, 2017, 2024), is renowned for his powerful yet graceful style and deep connection to the ocean. Raised on the North Shore of Oahu near the iconic Banzai Pipeline, he began surfing at five and quickly rose through the ranks, becoming the youngest competitor in the Vans Triple Crown at 13. Beyond competition, Florence is a passionate advocate for natural movement and environment. As a Vivobarefoot ambassador, he collaborates on minimalist footwear designed for land and sea adventures, reflecting his commitment to sustainability, performance, and reconnection with nature.