Sierra Shafer is the editorial director of lifestyle at Outside, where she leads the content strategy and editorial teams behind some of the most trusted brands in outdoor media—including SKI, Climbing, Backpacker, Yoga Journal, Triathlete, and Outside Run. With over a decade of experience in outdoor journalism and a deep background in ski media, Shafer has reimagined legacy titles for the modern reader, blending innovative digital strategy with powerful storytelling. She’s passionate about championing underrepresented voices in the outdoor space, nurturing collaborative and high-performing editorial teams, and creating content that welcomes people of all backgrounds and abilities into the outdoors—helping them feel they belong and giving them the tools to thrive.