Alex Zhang is driven by a passion for creating catalytic experiences that inspire and connect people. He is currently the chief creative officer at Powder Mountain, a 12,000-acre ski resort in Northern Utah, where he oversees architecture, art, and marketing. Powder Mountain is not only a private residential community but also home to an emerging open-air land art museum. Previously, Zhang served as the CEO of Friends with Benefits, hailed as one of the most “culturally interesting applications of the blockchain.” Prior to that, he was the president of Summit Series, an exclusive global event series for entrepreneurs and creatives. Zhang has shared his expertise at leading institutions and conferences, including the MoMA, the Business of Fashion Vision Summit, and the University of Southern California, speaking on topics such as community design, emerging technologies, and urban planning.