Joey Montoya is a multimedia artist, fashion designer, and entrepreneur whose work is aimed at redesigning and designing an inclusive world. He is the founder, creative director, and CEO of Urban Native Era, a fashion brand built to bring Indigenous visibility through fashion and design. He is also a part of the national steering committee for the American Indian and Alaskan Native Behavioral Health Center of Excellence. His designs can be seen on the show Reservation Dogs and are currently being sold at REI. He has been featured on ABC’s Localish series Unfiltered, and mentioned in magazines such as Cosmopolitan and Vogue. He was born and raised in San Francisco and holds a degree in advertising from San Jose State University.