Wynter Mitchell Rohrbaugh leads a digital branding consultancy, where she merges her journalism, marketing, and social media expertise to work closely with talent and brands to optimize their digital presence. With more than two decades of experience in the entertainment industry, her clientele includes Goldman Sachs, National Geographic, the Gates Foundation, and A-list celebrities such as Jennifer Lopez, John Carpenter, Wanda Sykes, Steven Tyler, Marisa Tomei, and Olivia Munn. She embarked on a career as a digital culture reporter at age 16 and held roles at Live105 FM, NBC, TechTV, WME, DirecTV, Fox Television, and Us Weekly. As a recognized voice in digital culture, Mitchell Rohrbaugh co-hosted the popular podcast Pop Rocket and co-produced the podcast Waiting 2 X-Hale. In 2022, she co-curated the LA Philharmonic Humanities Festival. Her industry insights have been featured in the History Channel, the Washington Post, Cosmopolitan, The New Yorker, THR, NPR, and Variety.