Robin Thurston is the founder and CEO of Outside Interactive, Inc., the world’s leading creator of outdoor content and home to iconic brands like Outside Magazine, Warren Miller, Pinkbike, Gaia GPS, and more. Outside reaches 80 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started—all with a mission to get everyone outside. Before joining Outside, Thurston ran a consumer genetics company called Helix in Silicon Valley, and co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. A Colorado native, Thurston resides in Boulder with his wife and three children.