Dan Sheridan has been a leader at Brooks for more than 25 years. Starting his journey in 1998 as a Guru (field rep), Sheridan has consistently led with a customer-first mindset and people-centric operating mode, holding critical leadership roles in global sales, general management, operations, e-commerce, marketing, business development, customer service, and the brand’s enterprise and digital platforms. Prior to being named CEO, he was President and COO with a specific focus on scaling Brooks’ unique business model, brand, and culture around the world. With a track record of cultivating strong partnerships and cross-functional success, Sheridan has deep experience leading teams, driving process, and delivering results. He earned a bachelor’s degree in sociology from the University of Washington (UW) and an Executive Development Program certificate from the UW’s Foster School of Business. He is currently on the board of directors for the Sports & Fitness Industry Association, Superfeet Worldwide, and UW’s Center for Leadership and Strategic Thinking.