Mary Beth Laughton is president and chief executive officer for REI Co-op. She is an accomplished retail and digital leader renowned for driving omni-channel growth, pioneering innovative digital experiences, and cultivating high-performance teams for some of the world’s most iconic consumer brands. Before joining REI, Laughton served as Global Head of Nike Direct, overseeing Nike’s direct-to-consumer business globally. Prior to that, she was president and CEO of Athleta, where she led the brand’s transformation and growth, earning recognition as one of Fast Company’s Most Creative People in Business. She also spent more than eight years at Sephora and nearly a decade at Nike. Laughton is widely regarded for her ability to anticipate future consumer needs and trends, combining strategic rigor with a bias for action. Laughton has served on the boards of REI and Impossible Foods, and she currently serves on the board of Instacart.